Marketing Insight Analyst

Senior Live Events Specialist

Job title: Marketing Insight Analyst

Location: Leeds and Malta

Overview of the role:

The Marketing Insight Analyst will play a pivotal role in monitoring shifts in new player value at PokerStars, understanding their implications, and gathering relevant data for analysis. The role reports into the Marketing Insight Manager and their primary focus will be on tracking marketing payback, ensuring monthly accuracy in data presentation, and aligning objectives with departmental targets. The ideal candidate will demonstrate proactive problem-solving abilities with the ability to work autonomously.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

What you’ll do:

Key Responsibilities include:

• Support the Insight Manager, who is the gatekeeper for understanding the value of new PokerStars players across Poker, Casino, and Sports.

• Feed back to the business on the impact of PokerStars’ investment in key markets.

• Facilitate the forecasting process by providing stakeholders with accurate and comprehensive information to enable decision making.

• Identify player value gaps and inefficiencies and make recommendations for improvements and corrective action to stakeholders.

• Manage and collate reporting related to player value within the team to deliver high quality, frequent and relevant updates to business stakeholders.

• Ensure all assigned and innovated projects are documented and executed to a high quality, managing stakeholder requirements effectively.

What you’ll bring:

Essential

• Excellent Microsoft Excel skills, with an ability to transform, analyse and present data for use in decision making.

• An ability to use data as a means of storytelling, communicating technical concepts to both technical and non-technical audiences.

• Strong analytical skills with good attention to detail and a focus on accuracy.

• Excellent organisational skills with the ability to multitask and manage time appropriately while under pressure.

• Excellent communication skills with the ability to present information in a clear and concise manner.

• Strong interpersonal skills with the ability to build relationships across departments.

• Ability to take ownership of projects and to work alone with little or no supervision.

• Willingness to learn and be proactive in sourcing relevant knowledge to self-solve.

Desirable

• Knowledge and understanding of the Gaming industry.

• Experience with visualisation tools such as MicroStrategy and/or Power BI.

• Experience using SQL and/or Python.

• Knowledge of Atlassian JIRA/Confluence.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, and 50% coverage for your partner and your children (if you all live at the same address)

• Personal life insurance and income protection

• The option to join our company pension scheme

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Free Gym membership & access to an on-site gym

• Social events; including our sensational summer and Christmas parties

• Online Discount Scheme, including discounted shopping and cinema vouchers.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.